{"id":2546,"date":"2022-09-04T12:32:31","date_gmt":"2022-09-04T18:32:31","guid":{"rendered":"https:\/\/wpsites.ucalgary.ca\/amr-intervention-maps\/?p=2546"},"modified":"2022-09-06T14:39:04","modified_gmt":"2022-09-06T20:39:04","slug":"social-pressures","status":"publish","type":"post","link":"https:\/\/wpsites.ucalgary.ca\/amr-intervention-maps\/2022\/09\/04\/social-pressures\/","title":{"rendered":"Social Pressure to Subscribe"},"content":{"rendered":"\n<div class=\"inherit-container-width wp-block-group has-border-color has-ast-global-color-3-border-color is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-radius:40px;border-style:solid;border-width:6px\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\">What is it?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Farmers and patients often pressure antimicrobial prescribers for antimicrobial drugs in order to reduce the risks of morbidity or mortality due to antimicrobial infections. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prescribers are equipped with tools to determine if an antimicrobial drug prescription is appropriate, but patients and antimicrobial administrators (i.e., beef producers) can influence prescriber decisions, for instance by threatening to take their business elsewhere and find another veterinarian.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Non-compliance of prescribers recommendations also occurs, for instance not finishing a full course of antibiotics, or use of a drug for a purpose other than what it was prescribed for (off-label use).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"has-text-align-left wp-block-heading\">Challenges<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Benefits of prescribing antimicrobial drugs include avoidance of clinical risks, high chances of creating positive clinical outcomes with minimal immediate risks to the patient, and maintaining prescriber-patient relationships. [1,2]<\/li><li>Long term AMR risks aren&#8217;t immediately apparent to prescribers or patients.<\/li><\/ul>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-container-core-group-is-layout-ca1eecaa wp-block-group-is-layout-constrained\" style=\"padding-top:5px;padding-right:5px;padding-bottom:5px;padding-left:5px\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading\">How Does it Prevent AMR?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">By educating users about the risks of AMR to both human and animal health, patients and livestock owners will be less inclined to pressure their doctors and veterinarians for prescriptions when antimicrobial use may not be the best appropriate action.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-container-core-group-is-layout-e2e00ffa wp-block-group-is-layout-constrained\" style=\"border-radius:10px;border-style:solid;padding-top:5px;padding-right:20px;padding-bottom:20px;padding-left:20px\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4db4223a wp-block-columns-is-layout-flex\" style=\"padding-top:20px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"has-text-align-center wp-block-heading\">Existing Tools<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"has-text-align-center wp-block-heading\"><a href=\"https:\/\/wpsites.ucalgary.ca\/amr-intervention-maps\/home\/fighting-amr\/maturity-level\/\">Maturity Level*<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h4 class=\"has-text-align-center wp-block-heading\">Notes<\/h4>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\" style=\"border-radius:44px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-7-background-color has-text-color has-background\" href=\"https:\/\/wpsites.ucalgary.ca\/amr-intervention-maps\/contact\/\"><em>Help us fill in this section with other existing solutions!<\/em><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:68px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Further Reading <\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-8-color has-pale-cyan-blue-background-color has-text-color has-background\" href=\"https:\/\/onlinelibrary.wiley.com\/doi\/10.1002\/pds.3716\" target=\"_blank\" rel=\"noreferrer noopener\">General population&#8217;s knowledge and attitudes about antibiotics: a systematic review and meta\u2010analysis &#8211; 2015 &#8211; Pharmacoepidemiology and Drug Safety &#8211; Wiley Online Library<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-8-color has-pale-cyan-blue-background-color has-text-color has-background\" href=\"https:\/\/aricjournal.biomedcentral.com\/articles\/10.1186\/s13756-020-00834-2\" target=\"_blank\" rel=\"noreferrer noopener\">A decade of antimicrobial resistance research in social science fields: a scientometric review | Antimicrobial Resistance &amp; Infection Control | Full Text (2020 biomedcentral.com)<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-ast-global-color-8-color has-pale-cyan-blue-background-color has-text-color has-background\" href=\"https:\/\/www.journalofdairyscience.org\/article\/S0022-0302(17)30074-7\/fulltext\" target=\"_blank\" rel=\"noreferrer noopener\">Understanding veterinarians\u2019 prescribing decisions on antibiotic dry cow therapy &#8211; Journal of Dairy Science<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Research Gaps<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-7-background-color has-text-color has-background\" href=\"https:\/\/wpsites.ucalgary.ca\/amr-intervention-maps\/contact\/\"><em>Help us fill in this section!<\/em><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Product\/Service Gaps<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-medium-font-size\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-7-background-color has-text-color has-background\" href=\"https:\/\/wpsites.ucalgary.ca\/amr-intervention-maps\/contact\/\"><em>Help us fill in this section!<\/em><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h4 class=\"wp-block-heading\">Reference<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">[1] &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; McCubbin KD, Anholt RM, de Jong E, Ida JA, N\u00f3brega DB, Kastelic JP, et al. Knowledge Gaps in the Understanding of Antimicrobial Resistance in Canada. Front Public Heal. 2021 Oct 20;9:1523. Available online at:&nbsp;<a href=\"https:\/\/www.frontiersin.org\/articles\/10.3389\/fpubh.2021.726484\/full#B94\">Frontiers | Knowledge Gaps in the Understanding of Antimicrobial Resistance in Canada (frontiersin.org)<\/a>&nbsp;(accessed September 4, 2022).<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">[2]&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Higgins, HM, S.E.Golding, SE, Mouncey, J, Nanjiani, I, Cook A.J.C. Understanding veterinarians\u2019 prescribing decisions on antibiotic dry cow therapy. Journal of Dairy Science, Volume 100, Issue 4, April 2017, Pages 2909-2916. <a href=\"https:\/\/doi.org\/10.3168\/jds.2016-11923\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/doi.org\/10.3168\/jds.2016-11923<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<h5 class=\"has-text-align-center wp-block-heading\">Opportunity Categorization<\/h5>\n\n\n\n<div class=\"wp-block-buttons is-vertical is-content-justification-center is-nowrap is-layout-flex wp-container-core-buttons-is-layout-b65a6c2e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-0-background-color has-text-color has-background\" href=\"https:\/\/wpsites.ucalgary.ca\/amr-intervention-maps\/home\/fighting-amr\/immune-support\/\">Immune Support<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50\"><a class=\"wp-block-button__link has-ast-global-color-8-color has-text-color\" href=\"https:\/\/wpsites.ucalgary.ca\/amr-intervention-maps\/home\/fighting-amr\/immune-support\/unnecessary-antibiotic-use\/\">Avoid Unnecessary Antibiotics<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"inherit-container-width wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h5 class=\"has-text-align-center wp-block-heading\">Related Opportunities:<\/h5>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-ast-global-color-0-background-color has-text-color has-background\" href=\"https:\/\/wpsites.ucalgary.ca\/amr-intervention-maps\/home\/fighting-amr\/treatment-optimization\/\">Treatment Optimization<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-ast-global-color-3-background-color has-text-color has-background\" href=\"https:\/\/wpsites.ucalgary.ca\/amr-intervention-maps\/2022\/08\/15\/antimicrobial-drug-disposal\/\">Antimicrobial Drug Disposal<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is it? Farmers and patients often pressure antimicrobial prescribers for antimicrobial drugs in order to reduce the risks of morbidity or mortality due to antimicrobial infections. Prescribers are equipped with tools to determine if an antimicrobial drug prescription is appropriate, but patients and antimicrobial administrators (i.e., beef producers) can influence prescriber decisions, for instance [&hellip;]<\/p>\n","protected":false},"author":442,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ngg_post_thumbnail":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2546","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Pressure to Subscribe - Antimicrobial Resistance Opportunity Mapping<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpsites.ucalgary.ca\/amr-intervention-maps\/2022\/09\/04\/social-pressures\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Pressure to Subscribe - Antimicrobial Resistance Opportunity Mapping\" \/>\n<meta property=\"og:description\" content=\"What is it? Farmers and patients often pressure antimicrobial prescribers for antimicrobial drugs in order to reduce the risks of morbidity or mortality due to antimicrobial infections. Prescribers are equipped with tools to determine if an antimicrobial drug prescription is appropriate, but patients and antimicrobial administrators (i.e., beef producers) can influence prescriber decisions, for instance [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpsites.ucalgary.ca\/amr-intervention-maps\/2022\/09\/04\/social-pressures\/\" \/>\n<meta property=\"og:site_name\" content=\"Antimicrobial Resistance Opportunity Mapping\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-04T18:32:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-06T20:39:04+00:00\" \/>\n<meta name=\"author\" content=\"Courtney Emily MacDonald\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Courtney Emily MacDonald\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wpsites.ucalgary.ca\\\/amr-intervention-maps\\\/2022\\\/09\\\/04\\\/social-pressures\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wpsites.ucalgary.ca\\\/amr-intervention-maps\\\/2022\\\/09\\\/04\\\/social-pressures\\\/\"},\"author\":{\"name\":\"Courtney Emily MacDonald\",\"@id\":\"https:\\\/\\\/wpsites.ucalgary.ca\\\/amr-intervention-maps\\\/#\\\/schema\\\/person\\\/5e53d28323addb40362b5adab0a8b39e\"},\"headline\":\"Social Pressure to Subscribe\",\"datePublished\":\"2022-09-04T18:32:31+00:00\",\"dateModified\":\"2022-09-06T20:39:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wpsites.ucalgary.ca\\\/amr-intervention-maps\\\/2022\\\/09\\\/04\\\/social-pressures\\\/\"},\"wordCount\":401,\"publisher\":{\"@id\":\"https:\\\/\\\/wpsites.ucalgary.ca\\\/amr-intervention-maps\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wpsites.ucalgary.ca\\\/amr-intervention-maps\\\/2022\\\/09\\\/04\\\/social-pressures\\\/\",\"url\":\"https:\\\/\\\/wpsites.ucalgary.ca\\\/amr-intervention-maps\\\/2022\\\/09\\\/04\\\/social-pressures\\\/\",\"name\":\"Social Pressure to Subscribe - 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